Watagans Coffee Project

Project Overview :

This project covers a cafe rebrand for Watagans Coffee, centered on logo design and refreshed brand presentation for stronger local recognition and practical use across touchpoints.

• 1. Brand Identity System

  Establish a distinctive and cohesive identity for the brand that can be recognized quickly across multiple customer touchpoints.

• 2. Social Content Direction

  Build social-ready creative that translates the brand into practical, repeatable content formats suitable for ongoing campaign and feed use.

• 3. Graphic Design & Illustration

  Use a unified graphic language and illustrative elements to support communication clarity while keeping the visual identity engaging and memorable.

• 4. Consistent Rollout

  Ensure the same visual logic carries through identity and social applications so the brand feels consistent at every audience touchpoint.

Project Snapshot :

Behance project title: "Watagans Coffee | Cafe Rebrand". Published: April 14, 2020. Creative fields: Branding, Graphic Design, Photography.