About Us

A creative studio built to champion the businesses that bring people together

New Groove Creative exists to help community-first businesses become impossible to ignore through meaningful branding, authentic storytelling, and work that makes people want to show up in real life.

New Groove Creative founder and studio story

What New Groove Creative Stands For

Community over competition

We believe strong communities are built by the local places people return to again and again. Our work is designed to help those businesses be seen, supported, and chosen.
Story before surface

Great branding is not about looking expensive. It is about helping the right people understand why your business matters and how it makes them feel.
Human connection always wins

From strategy to content, every decision is shaped by one question: will this help someone walk through the door and feel connected to the place behind the brand?

Meet Angelique Rose, founder of New Groove Creative

Angelique Rose built New Groove Creative from a simple belief: good businesses deserve to be seen. Before working in branding, she spent more than a decade in hospitality, learning firsthand that people remember how a place makes them feel long before they remember a logo or a caption.

12+
Years in hospitality before branding
14
Years of martial arts discipline and resilience
100%
Community-first in how we think and create

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Why Angelique Rose built New Groove Creative

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Founder Spotlight

Angelique Rose

Founder, creative director, coffee enthusiast, martial artist, and community cheerleader. Before branding, Angelique spent more than a decade in hospitality, starting work at twelve years old in a bowling alley and learning firsthand how places become part of people’s lives.

Hospitality taught her something no design course ever could: people remember how a place makes them feel. Fourteen years of martial arts then shaped the discipline, patience, and resilience that now sit behind every New Groove project.

New Groove Creative was built from the belief that great branding is not about looking expensive. It is about helping the right people understand why your business matters, why it belongs in the community, and why it deserves to be remembered.

Questions about New Groove Creative

We are not trying to become another corporate agency. We are building a community-first creative studio that champions the local businesses, venues, artists, and experiences that give people a reason to leave the house and connect with others.
We partner with cafes, restaurants, pubs, hotels, live music venues, gyms, wellness studios, tourism operators, artists, markets, festivals, and other experience-led businesses that help build stronger communities.
Angelique Rose understands hospitality and community-led business from the inside. That lived experience shapes how we build brands, tell stories, and focus creative work on the feeling people take away from a place.

We offer brand strategy, visual identity, website design and development, campaign creative, social content, photography, videography, creative direction, and production support tailored for community-first businesses.
Long term, New Groove Creative grows beyond a studio into a platform through The New Groove Map, connecting local businesses, creatives, events, and communities while inspiring more people to support local.
Start with a discovery call. We align on your goals, the people you want to reach, and the role your business plays in the community, then build a clear roadmap around strategy, content, and execution.